Sep 10, 2020
Justin Ware is the Senior Vice President of Digital at Bentz Whaley Flessner (BWF). He was previously the Founder of Groundwork Digital, which was later acquired by BWF. An Emmy winning videographer and fundraiser, Justin started in TV News and attended the University of Minnesota for his higher education. From there, he entered the not-for-profit fundraising world.
Justin has two decades of video-driven communication and fundraising experience for clients in education, healthcare, humanitarian aid, and other not-for-profits.
Digital fundraising is now inevitable for fundraising professionals. The problem is, inboxes are busy and news feeds are cluttered. Even worse, people may or may not open direct mail pieces, and it seems no one's answering the phone anymore as not-for-profit organizations are seeing contact rates plummet. So how do you stand out to further your digital fundraising efforts?
Here's the short answer: personalization.
Justin Ware says personalization helps you address someone by their name and tell the story that matters directly to them based on their behavior and how they supported your organization. This way, you're able to provide the same personalized experience that used to be reserved only for major gift donors. So how do you personalize and scale digital fundraising?
Listen to this episode of the Philanthropy212 Podcast with Penny Cowden as she chats with Emmy winning videographer and fundraiser, Justin Ware, SVP of Digital at BWF. Together, they talk about how to start, personalize, and scale your digital fundraising.