Sep 30, 2021
Sybil Ackerman-Munson is the President at Do Your Good LLC. They offer online courses, podcasts, and resources to help donors make a difference with their donations. With over two decades of experience, she knows how to establish best funding practices and help donors make a tangible difference in the world.
Sybil has helped give away over $45 million in large and small donations throughout her career. She's worked with almost every type of charitable funder and has a thriving career working with philanthropists.
In this episode…
To help your donors give in an impactful way, you need to understand who they are and what they’re interested in. According to Sybil Ackerman-Munson—a consultant who helps donors make a difference with their donations to charities and worthy causes—there are three common types of donors: sustainer, campaigner, and launcher donors.
The sustainer donor cares about your organization, the work you’re doing and wants to continue to support that work. On the flip side, there’s the campaigner donor who cares deeply about a cause and is primarily looking for collaborators for partnerships. What about the launcher donor? How do you identify the different types of donor, and most importantly, how do you get in front of them?
Listen to this episode of the Philanthropy212 Podcast with Penny Cowden featuring Sybil Ackerman-Munson, the President of Do Your Good LLC. She shares insight into donor trends, the different types of donors, and how to identify and connect with them. They also go into the top three things to consider when working with all three types of donors. Stay tuned to find out more!