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The Philanthropy212 Podcast


Feb 27, 2020

It's interesting to note that one of the things preventing accelerated giving in North America is the retention of talent. Donors have said that the reason why they are no longer able to give donations is that their contacts in organizations keep changing. This poses a threat to the fundraising activities of organizations which is why Aaron Sanderson says that it is crucial for team members to build rapport with donors not for themselves but for their specific organization. He says that cultivating these relationships should be the main priority of fundraising leaders, the question is, how do they motivate their team members to do this? And more importantly, how do they encourage talent retention in their organization?

Aaron Sanderson is the Vice President of Philanthropy at Plan International Canada. He is an international award-winning fundraiser with over 13 years of experience at leading not-for-profit organizations like War Child Canada, SickKids Foundation, and BC Children's Hospital Foundation. He also has over 8 years of senior volunteer experience with not-for-profit boards and committees including AFP Toronto, Habitat for Humanity, the Arthritis Society, Heritage Toronto, and the University of British Columbia.

On this episode of the Philanthropy212 podcast, Penny talks with Aaron Sanderson about leadership development for fundraisers, the challenges posed by the new generation of fundraisers, the importance of emphasizing the need to build connections for the organization, and why checking in on team members is crucial in retaining talent.